Built by an Operator.
For Operators.
Meza Experience exists because the trucking industry deserves better than guesswork. We bring financial precision to an industry that runs on gut instinct.
From the Yard to the Boardroom
I didn't start in consulting. I started in the trenches — managing trucks, negotiating rates, dealing with breakdowns at 2 AM, and watching fleet owners work themselves to the bone while their bank accounts told a different story.
After 15+ years inside the industry, I noticed the same pattern everywhere: fleet owners who could move freight but couldn't read their own financials. They didn't know their True Cost Per Mile. They didn't separate variable costs from fixed costs from overhead. They were running million-dollar operations on spreadsheets held together with duct tape — or worse, no spreadsheets at all.
So I built a system. The 3-Bucket CPM Audit breaks every dollar into three categories, calculates the real cost of every mile, grades each area of the operation, and delivers a roadmap that any fleet owner can execute.
Today, Meza Experience serves fleet owners and CEOs across the country — from 5-truck operations to 50+ truck enterprises. The mission is simple: give you the numbers, show you the leaks, and help you build a fleet that actually makes money.
Why Fleet Owners Trust Rich Meza
How We Operate
Clarity Over Complexity
We don't hide behind jargon. Every number, every grade, every recommendation is built to be understood and acted on immediately.
Math Doesn't Lie
Opinions are cheap. We deal in formulas, benchmarks, and verifiable data. Your True Cost Per Mile is a fact, not a feeling.
Owner Accountability
If you're not paying yourself a real salary, your P&L is fiction. We force the hard conversations other consultants avoid.
Scale-Ready Systems
We don't just find problems — we build the operational infrastructure that lets you add trucks without adding chaos.
Ready to See Your Real Numbers?
Start with the free Fleet Health Scorecard or go straight to the full audit. Either way, you'll know more about your fleet's finances in 10 minutes than most owners learn in 10 years.